Airtel crosses 1 m. customer mark in 171 days
by Charmaine FERNANDO
"It took us only 6 months to cross the one million revenue generating
customer mark becoming the fastest expanding wireless operator in Sri
Lanka' said Amali Nanayakkara, CEO, Barthi Airtel Lanka at a media
conference held at Cinnamon Grand Colombo, this week. Exceeding
expectations is not their tagline but the attitude with which Airtel hit
Sri Lankan market acquired the desired results in double quick time.
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Deputy CEO, Barthi Airtel Sanjay
Kapoor hands over a sim card to the proud customer |
Barthi Airtel is the newest mobile operator to find a strong niche in
the most vibrant mobile communications market in South Asia, Sri Lanka.
The key driving factor is our customer service which is designed around
the aspirations and needs of our market segments. Every single customer
is very special to us and we are ready to work out a package
specifically for him or her. This personalized packages will meet
customer demands and budgets.
Delighting our customer is paramount in our holistic approach to
business said Sanjay Kapoor, Deputy CEO, Barthi Airtel. We are happy to
have led the affordability drive in Sri Lanka.
We have a strategic intent to deliver technologically superior
network and world class services at remarkably affordable prices. We
will continuously enhance our services with innovative products to
penetrate the market with efficient and smart service delivery he said.
Barthi Airtel Lanka is a subsidiary of one of Asia's leading
integrated telecom services providers, Barthi Airtel, which boasts a 100
million customer base and have been featured in Forbes Asia' Fab 50
list, rated amongst best performing companies in the world in the
Business Week IT 100 list of 2007 and voted India's Most Innovative
Company in a survey, by The Wall Street Journal.
Speaking on the occasion, Amali Nanayakkara, Barthi Airtel Lanka CEO
said that when Barthi Airtel decided to provide the best technology,
they constantly strive to deliver and Sri Lanka has been no exception.
We benchmark ourselves with the best in the world. Achieving targets in
Sri Lanka was that much quicker for and we hit the 100,000 active
customer mark in just 4 days.
The 500,000 was achieved in 30 days and now 171 days later we are
committed to delighting a million active customer base. Confident
indicators, every one of them proving we are the fastest growing mobile
operator in Sri Lanka.
We have made investments at the onset, to the tune of US $ 250
million and further invested a US $ 120 million to meet costs the
expansion. Barthi Airtel is constantly working on improvising our
business model as we proceed in our market expansion drive.
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