Sunday, 26 September 2010

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Carbon Consulting Company to help businesses

With the consequences of global warming and climate change becoming apparent, carbon and environmental management have moved up the corporate agenda. This is driven by a combination of actual (and threatened) regulation, consumer pressure and an underlying desire to cut costs.

Fazal Fausz and Subramaniam Eassuwaren

"At a time when Sri Lanka is looking at accelerating her development, it is imperative that we not only maximize the potential of our beautiful and bountiful environment but also protect it for our future generations.

As Sri Lanka looks to develop into a hub of ethical manufacturing and eco tourism, we need to equip our local businesses to take advantage of our huge carbon potential. Our companies and our products will need to be aware of their carbon impact in order to compete in the new Green Economy", said Subramaniam Eassuwaran founder directors of the Carbon Consulting Company (CCC).

With a strong mix of both international expertise and the most prominent Sri Lankan minds, CCC was formed by two young entrepreneurs, Subramaniam Eassuwaran (Deputy Chairman of Eswaran Brothers Exports) and Fazal Fausz (Managing Director of Rainco Pvt Ltd), under the guidance of Nobel Laureate, Prof. Mohan Munasinghe.

Prof. Munasinghe, a director of CCC, will be actively involved in advising companies on how best to reduce carbon emissions and implement world class environmental management strategies.

CCC has formed a strategic alliance with the Carbon Neutral Company (CNC) of UK, a leading provider of carbon reduction solutions. They have been appointed as a reseller of carbon credits as well as a third party verifier. CCC is also accredited by the UK Government's Carbon Trust as a product "Footprint Expert". The Managing Director of CNC Jonathan Shopley will be in Sri Lanka in the first week of October to address a select gathering of CEOs on the theme; "The Carbon Phenomenon : Adding Business Value" at a forum organised by the Ceylon Chamber of Commerce.

"CCC has been created with the sole purpose of helping organisations reduce their environmental impact and maximize their CSR and marketing opportunities.

We have seen many industry leaders take the first steps towards making this happen and our mission is to help these leaders develop the knowledge base and expertise required for the coming low carbon economy", said Eassuwaren.

We don't believe in using carbon credits as a license to pollute. We also help clients devise strategies to reuse and recycle the waste and we have brought emissions down by 20 percent in some cases, said Fausz.

CCC has also concurrently established the Conservation Carbon Company. Conservation Carbon was established with the mandate to use environmental finance mechanisms to help protect Sri Lanka's most threatened ecosystems. Dr. Ranil Senanayaka, a founder, is an ecologist.

With scientific minds and concerned businessmen joining hands, both companies intend making a difference to the environment and making a positive impact on the country.

 

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