MASPRO invests $10m to produce antennae
MASPRO a Japanese brand into TV receiving Equipment/TV antennas,
satellite receiver/communication devices with more than half a century
experience has entered the local market investing USD 10 million with
the objective of offering its technology to make TV reception clear to
Sri Lankan viewers. The company plans to make Sri Lanka the launching
pad to export products to South Asia, Middle East and Africa whilst said
a spokesman for the company.
 The resurgence of peace confidence in the government, the FTA with
India and the reliability and trust on the local partner in Sri Lanka -
Nippon Maruchi Lanka (Pvt.) Ltd., has reasoned Sri Lanka to be selected
as the first county in MASPRO's global expansion program.
MASPRO is making customers satisfied through their advanced
technology in many countries where TV reception is not clear all the
time. It has the capability of TV system design development and
installation.
President of Maspro Denkoh Corporation, Japan Yoshimasu Hashiyama,
said, that the company's intention is not to bring finished goods from
Japan but to design and develop in Sri Lanka, from parts processing to
final assembly, and complete the product in Sri Lanka generating
employment opportunities for Sri Lankans.
Nippon Maruchi Lanka, is a wholly locally owned Sri Lankan company
established in 1988.
The company's name when translated means 'Japanese technology to the
world through Sri Lanka.' The company had adopted a strategy of trading
with Japan by manufacturing electronic components for leading Japanese
brands.
There is evidence that the company got it right, since it became one
of Sri Lanka's finest electronic component manufacturing companies using
top technology.
The factory is situated at the Homagama Industrial Park.
MASPRO Lanka will be a total solutions provider in television
reception and broadcasting. The Japanese collaboration will develop
local human resource capabilities spanning research and development to
production which will contribute to improve technology in Sri Lanka. The
initial product ranges include VHF and UHF antennas and boosters and
installing them.
MASPRO Lanka Managing Director Shelton Fernando said "the company
will use its past production experience and capacity, Japanese
technology and local knowledge to give a value added product to the
local market at an affordable price.
The sales and technical teams have already covered the Western
Province, North Western Province and Southern Province. The company
expect to own a 50 per cent market share soon also by covering North and
East."
MASPRO Lanka (Pvt) Ltd. is headed by Managing Director Fernando
assisted by local Director Sarath Kalubowila, in addition to the
Japanese directorate. |
