Bates re-launches with new corporate identity
Bates, the Asia-focused communications network that had been driving
the message of change, executed a simultaneous region-wide re-launch of
its corporate identity to reflect an enhanced strategic approach to
brand communications.
The new logo and brand livery features colourful speech balloons to
depict the brand conversations that marketers and communicators must
drive if they are to truly engage their audiences with their brands.
Together with a new description of the Agency as ‘the changengage
people’.
The staff of Bates Strategic Alliance Sri Lanka joined the
region-wide re-launch in an internal staff event and plans to roll out
its message to clients and the marketing community. Bates’ Asia-Pacific
Chairman Tim Isaac, who led the regional strategy team including
regional ECD, Sonal Dabral and regional Planning Head, Dheeraj Sinha on
the re-launch project, said that Brands that engage with their
communities can far outperform those who are still talking at broad
audiences. |
