Expolanka interacts with stakeholders
Expolanka Holdings PLC launched its social media channel to maintain
interaction with stakeholders. They launched a corporate blog. Expolanka
also opened official channels on Facebook, Twitter and YouTube to
maintain a 3600 social media interaction.
Group CEO, Expolanka Holdings Hanif Yusoof said, “We have many
diverse business interests and stakeholders from different areas of
business and society, which don’t overlap. The new social media
initiative gives us the opportunity to bring all stakeholders together
and to present Brand Expo to them in an interactive and accessible
manner”. According to global research conducted by KPMG International
(“Going Social”, 2011)[i] A majority of businesses use social media to
enhance their relationship with customers.
More than half are expanding the use of social media to drive
innovation in their products and services, and for recruitment.
Companies are also finding a variety of business uses for social media
the report said.
Emerging markets find that social networks offer opportunities to
leapfrog competition in developed markets. In some cases, inefficient,
unreliable or monitored systems are forsaken in preference to faster and
more consistent social network channels.”
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