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Sunday, 10 February 2002  
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Minister urged to revive 'Velanda Sevaya'

The Panel of Commercial Service announcers of the Sri Lanka Broadcasting Corporation has requested Mass Communications Minister Imthiaz Bakeer Markar, to revive the Commercial Service popularly known as Velanda Sevaya.

In a letter addressed to the Minister and signed by sixty-five Commercial Service announcers, it has stated as follows:

"It is our bounden duty and obligation to restore good name and reputation of the Sri Lanka Broadcasting Corporation. In this context we bring to your special attention the need to revive the Sri Lanka Commercial Service.

"During the past seven-year period much damage has been done to the country. Likewise the SLBC management has done much damage to the Sri Lanka Broadcasting Corporation.

"During the UNP regime, the corporation maintained a 7-day call deposit of Rs. 80 million. This revenue came from the Commercial Service Broadcast. Announcers of the Velanda Sevaya maintained a good friendly relationship with listeners and businessmen and won their confidence.

"Apart from lakhs of listeners, most of the sponsors in Sri Lanka rallied round the Sri Lanka Velanda Sevaya. "But the previous management inaugurated "Pavana" broadcast that created hatred among SLBC employees and listeners. This is because listeners didn't expect the Sri Lanka Broadcasting Corporation's "Pavana" to copy broadcasts of private radio stations.

"The Sri Lanka Broadcasting Corporation is the people's Radio. It is the National Radio Station. The National Service and the Commercial Service of the Sri Lanka Broadcasting Corporation is like the bark and the tree. One cannot survive without the other. Pavana is entirely different from both services.

Through this radio, we should conduct broadcast of educational, informative and entertainment programmes irrespective of age, race, religion and district. "During the past 50 years, listeners and sponsors stood by the Sri Lanka Velanda Sevaya. Popular announcers of the Sri Lanka Velanda Sevaya who stood by the Service through thick and thin were removed.

"Prior to the inauguration of "Pavana", clients and their representatives were invited to Studio 06 to obtain their opinion. "In order to regain the good name and the reputation of the corporation and to reverse the loosing tendency of the SLBC, listeners, clients, sponsors request to revive the Sri Lanka Velanda Sevaya.

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