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| Sunday, 17 February 2002 |
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| News Business Features Editorial
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Revitalised Skywards website launched Skywards, the frequent flyer program of Emirates and SriLankan Airlines, has launched its revitalised website, designed to give members an interactive on line service packed with personalised features, news and special offers for their Skywards Miles. http://www.skywards.com focuses on the individual Skywards member, tailoring the program's latest news and special offers to the person's preferences in travel and interests. Skywards, together with Emirates' Corporate Communications' Advertising and Internet departments, worked closely with the Singapore-based company, Ion Global, from last summer, on developing the new site. Emirates' IT division, Mercator, provided the back-end programming. The site is built on Microsoft Commerce Server 2000 and offers key business advantages, including advanced personalisation and business analysis, as well as enhancements to performance, which are aimed at delivering a fast and reliable service to Skywards members. Skywards was launched in May 2000 and, in its first 18 months, encouraged the airlines' most frequent customers to join, with various offers and those of the program's partners in the airline, hotel, retail and financial services industries. "With 300,000 members in over 200 countries, we are focusing our efforts on bringing members the core benefits of the program which are free travel and other valuable rewards, enhanced service and recognition," Andy Patton, Skywards' Marketing and Product Development Manager said.Some of the new and enhanced features of the website are the facility for the members to see heir reward possibilities at a glance, earning and redemption tables being replaced with interactive world maps that can instantly calculate Skywards Miles, the facility to check the number of miles members have earned and redeemed with the statement details, and number of tier miles needed to achieve or maintain their Silver or Gold status, enjoy a personalised service the next time members fly, a reminder function on special offers that are displayed on the site, the travel planner which helps members check flight schedules and book on line, and my itinerary option which a member can use to e-mail flight details to another person. Skywards members can exchange their miles for free flights on Emirates, SriLankan and partner airlines, flight upgrades, cruises on the Arabian Gulf with Danat Dubai Cruises, tours and safaris with Arabian adventures or stays at Dubai's Al Maha Desert Resort. |
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| Editorial | Security Produced by Lake House |
