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| Sunday, 21 April 2002 |
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SriLankan media promotion in Europe SriLankan Airlines has concluded a three-month press and Internet promotion of Sri Lanka in Europe. "We undertook a massive campaign promoting Sri Lanka in our European destinations by using the mainstream print media and their websites," SriLankan Manager - Corporate Communications Victor Abeysekera said. "This combined press and Internet campaign was enormously successful." He added that with the current peace initiatives, the national carrier felt the time to do a major marketing push in Europe was right. The campaign covered a cross-section of the mainstream consumer and travel print media in the UK, France and Switzerland to which SriLankan Airlines operates. The press advertisements and websites of each publication lead potential customers to micro-sites in English, French and German which detail information about Sri Lanka and SriLankan Airlines. "There was enormous interest in our campaign and we received 28,470 responses in the three months that the campaign ran", SriLankan's Advertising Manager Priya Epitawela said. |
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