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Janashakthi Insurance Company Limited (JICL) opened its 86th branch in Jaffna recently to cater to the untapped market in the Northern peninsula.

The strengthening of peace initiatives in the area has led to a significant growth in the economy, leading to higher purchasing power as well as higher disposable income levels.

In this backdrop, Jaffna provides ample opportunities for growth of JICL's life insurance business while the growth of small industries have led to better prospects for general insurance business.

This move expands the company's presence in the Northern and Eastern Provinces while further strengthening its islandwide branch network which include Batticaloa, Vavuniya, Trincomalee and Kalmunai. To celebrate the opening of this branch, JICL organised and sponsored a cricketing encounter in Jaffna between the Janashakthi Invitation XI and the Jaffna District Cricket Association team.

Cricketers of the National Team including Muttiah Muralitharan, Ruchira Perera and Romesh Kaluwitharane represented the Janashakthi team.

This was the first cricket match played in Jaffna in over two decades.

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