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| Sunday, 27 April 2003 |
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| News Business Features Editorial
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New ISO standard has 007 in its sights From the latest James Bond to classics like Gone with the Wind, every film in the world can now have its own unique "fingerprint" thanks to a new International Standard. Published by ISO (International Organization for Standardization), ISO 15706, Information and Documentation - International Standard Audiovisual Number (ISAN), provides a system for assigning a unique international identification code not only to films, but to every piece of audiovisual work from commercials to newscasts to episodes of individual television series. The use of code is expected to assist in the allocation of royalties, information retrieval and anti-piracy purposes as well as to help rack the use of the audiovisual work throughout its life. ISO 15706 will significantly improve the administration of audiovisual works on a worldwide basis. The ISAN is an industry-driven numbering system - a tool to facilitate business by the industry for the industry. The new standard will provide a unique, permanent and internationally recognized reference number for the identification of every audiovisual work, regardless of the format in which the work is distributed (e.g. DVD, video recording) or the use to which it is put to. It specifies a means of uniquely identifying an audiovisual work, in the same way that an ISBN number is a unique identifier for books and ISSN for magazines. An ISAN number may be applies to all types of audiovisual works including motion pictures and short films, trailers, productions for television or other means of delivery, including individual episodes of television series; industrial, educational and training films; commercials; broadcasts and recordings of live events (such as sports events and newscasts); and composite and multimedia works if they contain a significant audiovisual component. An ISAN number is made up of 16 hexadecimal digits divided into two segments: a 12-digit root segment followed by a 4-digit segment for the identification of episodes or parts when applicable. This number should be included in all documentation, advertising and packaging of the audiovisual work. ISO 15706 is available at SLSI (Sri Lanka Standards Institution) which is the member body of ISO in Sri Lanka. |
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