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Minds FCB (Pvt) Ltd., has become one of the first ad agencies to start using Lanka Market Research Bureau's new TV audience measurement system utilising the most advanced Peoplemeters in the region.

A Peoplemeter is an electronic device fixed to the TV set, in a representative sample of homes, to capture the viewing habits of household members. In the Peoplemeter system each individual logs in/out by pressing a pre-assigned button. This enables viewership to be recorded minute by minute in real time. Since this requires a negligible input from viewers and immediately records the changing of channels, it provides far more accurate data than the diary system currently used by the Industry.

www.ceylincoproperties.com

www.ppilk.com

www.crescat.com

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