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| Sunday, 22 February 2004 |
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Seylan wins Western Union award At the recently concluded Western Union South Asian Regional conference held in Rajasthan, Seylan Bank was awarded the trophy for "Pioneer in International Diaspora Initiatives 2003." Over the years, the bank has promoted Western Union as the most convenient money transfer service for the large number of Sri Lankan expatriates domiciled and employed globally. Because total inward remittances into Sri Lanka exceed 100 billion Sri Lanka Rupees, the importance of a fast, safe and efficient money transfer system is sought after by many Sri Lankans who remit funds to their loved ones back here. The importance of such an efficient money transfer service cannot be underscored from the point of view of the economy and the balance of payments of the country. Transmission and access time is less than 15 minutes and remitters have the comfort of knowing that the beneficiary has access to the intended finances almost instantaneously. Seylan Bank was recognized for its untiring efforts in promoting Western Union among the Sri Lankan Diaspora who are in various parts of the world. Seylan Bank was also recognised for its promotion of the product locally by the sri Lanka Institute of Marketing "Brand Excellence Awards" by awarding the Bronze Award for "Service Product of the Year" in year 2002. Thus, Western Union continues to enjoy fruitful marketing from the bank that serves its clients from the heart. |
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