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| Sunday, 22 February 2004 |
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Business |  |
| News Business Features Editorial
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Mega Money - A unique reward from Singer Mega Singer Mega chain of stores announced the launch of their unique loyalty scheme Mega Money recently. Mega Money is a unique loyalty scheme as it allows users to accumulate or redeem benefits immediately, and does not restrict people by way of plastic loyalty cards. Singer Mega was launched in 1998 and in a short period of time has been able to gain customer acceptance for its concept of marketing its own and competitive brands under a world class shopping environment. Singer Mega is the only multi-brand store in Sri Lanka that offers the widest range of truly international brands under one roof. It's a specialty store with unique features. We want our customer to come again and again. Our business partners make that difference. The Parfumerie, Stone 'n' String, Janets, Nagindas Home Decor, Triumph Boutique, Ramani Salon, Dankotuwa Porcelain, Elite Radio, Quantum Tele Shopping, Hall Mark cards all have created the atmosphere to visit the store for more than one reason. The unique 'Mega Money' scheme will further add value to the above. It does not matter what product you buy. Every time you make a purchase we will reward you with mega money immediately. This Mega Money can be redeemed against any other product, be it Parfumerie, Janets or even at Ramani Salon at Singer Mega. This is the first time in Sri Lanka where every time a customer purchases you get rewarded with Mega Money. Mega Money is primarily a reward scheme and is being launched by Singer Mega to recognize its loyal customers and also attract new customers who look for affiliations of this nature when they shop. In principle the customer receives an above average discount value on every transaction in the form of Mega Money. These Mega Money notes can be retained and redeemed against any product at any Singer Mega Store. The unique feature of Mega Money unlike any other reward scheme is that these notes can be saved and redeemed for a high value item in totality in the long-term. In addition to the above methods of distribution, Singer Mega will also issue Mega Money on a selective basis to prospects in-store as well as externally. Customers also have the opportunity to win more mega money through in store promotions. Further, every transaction and issue/redemption of Mega Money is recorded and regular offers will be made to holders of Mega Money. The Singer Mega chain of stores offers customers a unique shopping experience by the company establishing long and trusted relationships with a diverse network of partners. |
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| Editorial | Security Produced by Lake House |
