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| Sunday, 14 March 2004 |
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Business |  |
| News Business Features Editorial
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Awards galore for Unilever brands For the second successive year Unilever Ceylon dominated Sri Lanka's annual Ad Awards, bagging a total of 14 awards, consisting of 4 Gold, 4 Silver and 6 Bronze. It was the highest number won by any Marketing company at the Sri Lanka Institute of Marketing Advertising Awards. In the words of jury, "Unilever has taken Event Marketing to new heights and has left competition far behind in the market place". Speaking on the results, Brands Director Amal Cabraal commented "over the past couple of years we have made activation a key thrust, investing significant amounts of money and resources in bringing our brands to life and providing a great brand experience to the 19 million Sri Lankan consumers. In turn they have rewarded us with two consecutive years of strong double digit growth. It is great that the industry too has recognised our success."The company has taken many initiatives in putting the consumer at the center of everything it does. Winning the Gold Award for its 'Reconnect Cascade' which marked the launch of the new CMI initiative was particularly rewarding. Ehsan Malik, Unilever Ceylon Chairman remarked: "Empowered Brand Teams have unleashed infectious creativity throughout the business. It resulted in activation which wins hearts and minds and consumer understanding that yields Asia's highest share of wallet. In 2003 our incremental per capita NPS was three times that of the next most successful Unilever business in the region. But our creativity is not an obstacle to proven global and regional mixes - we copy and adapt with pride as we go to market in an increasingly competitive and politically unstable Sri Lanka." |
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| Editorial | Security Produced by Lake House |
