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| Sunday, 25 April 2004 |
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| News Business Features Editorial
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Samsung Sahanaya easy payments Singhagiri Limited the only authorized representatives in Sri Lanka for Samsung electrical appliances, have introduced the Samsung EasyBuy scheme. It offers Singhagiri customers an opportunity to purchase world-renowned Samsung electrical items on easy payments. Jaminda Mendis, Sales Manager for Singhagiri Limited speaking at a recent marketing conference said, "EasyBuy was introduced to facilitate the working public such as professionals and middle and upper income executives to purchase Samsung Products. Samsung is undoubtedly recognized as a major player in the digital electronic market worldwide. They have always been at the forefront of technology development and have always laid great emphasis on quality and value for money. This has enabled the brand to grow rapidly worldwide and in certain huge markets such as India, they are brand leaders. In Sri Lanka too there is a large segment of customers who insist on Samsung as their preferred brand for all their electronic requirements. To meet a growing demand for Samsung, Singhagiri the local agents have recently revamped their entire marketing and distribution structure and have now laid out plans for a massive development of the brand in Sri Lanka. The scheduled opening of the Samsung Sales & Service Plaza at Darley Road in May 2004 is just one of many activities planned to make Samsung more accessible to our customers". With over 35 Singhagiri owned Samsung showrooms Islandwide along with 20 service centres at strategic locations around the island, Samsung and Singhagiri are ready to take Samsung to every corner of Sri Lanka. |
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