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| Sunday, 25 April 2004 |
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| News Business Features Editorial
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Caltex launches 'Star Lube' service stations Caltex Lubricants Lanka Limited, the pre-eminent total solution provider in lubrication, took further steps to stamp their position as the undisputed lubricant market leader with the launch of their newest chain of "Star Lube" service stations. The first of this kind was opened recently in Lellupitiya area on Ratnapura/Pelmadulla road by Kishu Gomes, the Managing Director/CEO of Caltex Lubricants Lanka Limited, to bring about a new dimension to the vehicle service industry. Caltex Star Lube is the concept of Caltex's international marketing programme whose objective is to integrate various aspects such as products, technology, image, service and appearance, so as to give its customers the hassle-free experience that will result in a closer relationship between its customers and the company. Caltex star Lube's vision is to play a meaningful role in society for the betterment of its customers, partners, neighbours and the environment. Through this new partnership, the owners of these Star Lube centres will be continuously assisted by Caltex to ensure a premium quality service and will be constantly upgraded to suit the changing requirements of the customers. Caltex Star Lube is fully geared to providing a quick and enhanced lubrication service within one-and-half hours apart from the conventional services offered by traditional service stations. All service personnel at Caltex Star Lube will undergo focused training in automobile servicing by Caltex Star Lube trainers. Apart from lubrication training, Caltex also provides knowledge and training on customer relationship management to these personnel. Caltex Star Lubes are equipped with an air-conditioned customer-waiting environment with TV and Internet access to the customers.The international reputation of the Caltex brand (which gathers strength from Chevron Texaco) lies in its first-class facilities, the quality of its products, the efficiency of its operations, the excellent service it provides, and above all, its attitude and commitment to total customer satisfaction. Thereby these sentiments have been conceptualised and implemented to offer Caltex customers with professionalism, customer satisfaction, technical support and diagnosis in a clean and comfortable environment. Caltex's rich history in the industry is highlighted with their global company Chevron Texaco, currently celebrating its 125th anniversary. Chevron Texaco is the second-largest US-based energy company and the fifth largest in the world, based on market capitalisation. More than 50,000 Chevron Texaco employees work in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and marketing and distributing fuels and other energy products. Caltex, a wholly-owned subsidiary of Chevron Texaco, and its associated brands are sold in approximately 30 countries across Asia-Pacific, southern Africa and east Africa. |
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| Editorial | Security Produced by Lake House |
