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| Sunday, 13 June 2004 |
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| News Business Features Editorial
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Leo Burnett celebrates 5 years in Sri Lanka Leo Burnett Solutions Inc. - the local office of the international advertising giant Leo Burnett Worldwide - celebrated its 5th year of successful operations in Sri Lanka today. The agency which entered the local communications industry in June 1999 bringing together a wealth of expertise in advertising and diversified marketing communications services, was conceptualised to meet the needs of an increasingly competitive environment and an expanding economy. The prime focus of the agency was to offer a cutting edge creative product derived from human insight and delivered via the most effective communications vehicle. Today the agency has revolutionized the industry and has become one of the top 5 communication forces in Sri Lanka, in just 5 years. Over the past 5 years Leo Burnett Solutions Inc. has brought a new dimension to creative thinking - based on its 68 year experience of the Leo Burnett Group Worldwide - and a deep understanding of both the international and local trends in marketing communications. The success of Leo Burnett in Sri Lanka has been in its appropriate application of global expertise to the local market, through the use of Human Insights - a speciality planning tool of Leo Burnett Worldwide. At Burnett we believe that our future will be fuelled by our past. We are proud of who we are today because of all the hard work and commitment my team and I have invested in building brands whilst changing the mould of communications in Sri Lanka," the Managing Director, Mr. Ranil de Silva stated on the occasion of the agency's 5th Anniversary. "These 5 years is only the beginning." Since its inception the agency has been the catalyst for many of Sri Lanka's landmark communication endeavours and brand strategies. The agency launched Sri Lanka's first 2-minute television commercial for Cargills (Ceylon) Limited. In addition the agency also handled the mammoth task of managing the communication for Sri Lanka's biggest IPO for Sri Lanka Telecom, as well as the successful IPOs for Hemas Holdings and Apollo Hospitals Colombo. Renowned for the brand building work it has done for Sri Lanka's leading fashion retailer which is a brand icon of Sri Lanka - Odel, the agency also conceptualized the brand identity for Sri Lanka -a land like no other - for Sri Lanka Tourism. Amongst the other communications breakthroughs the agency has deployed for its brands are the memorable campaigns for SLT IDD, Sri Lanka Army, Cargills Food City just to name a few. The agency has also made a name for itself in ports marketing by handling an array of international sporting events such as the England Tour of Sri Lanka in 2001 and 2004 as well as several other individual cricket tours and was selected as the leading agency to manage the ICC Champion Trophy 2002. The agency's work done for the Sri Lanka Army was also given praise by Creative Guru, Jim Aitchison in his book 'How Asia Advertises,' which reviews some of the best advertising work produced in Asia over the recent past. All these achievements are clear reflections of the superior quality of Burnett's compelling work. During the five-year history of Burnett, it has developed a sound client base, which comprises companies that are leaders in their respective fields. The client portfolio is based on a diverse array of categories ranging from banking, FMCG marketing, healthcare, insurance and retail to telecommunications, education, state services, housing and real-estate. Sri Lanka Telecom, Cargills (Ceylon) Limited, Sri Lanka Insurance Corporation, Godrej Sara Lee, Odel, the Board of Investment of Sri Lanka, DFCC, Sri Lanka Cricket, Hilton Colombo and CIMA are some the agency's client's with whom it share strong partnerships. Leo Burnett Solutions Inc., was established by its Managing Director, Ranil de Silva - a veteran in the communications business for over 20 years - who brings with him a cumulative wealth of advertising and marketing communications experience in Sri Lanka and abroad. Bringing Leo Burnett to Sri Lanka was a part of Leo Burnett Worldwide's global diversification strategy with its increased commitment to the South Asian Market. Colombo was the 85th office of the international network and one of 24 offices in 16 markets throughout the Asia-Pacific region. Today Leo Burnett Worldwide, Inc. (www.leoburnett.com) operates a global network of over 200 operating units across 81 markets, including 92 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and brand consulting. Globally, Leo Burnett currently handles seven of the world's 25 most valuable global brands as ranked by Interbrand: McDonald's, Coca-Cola, Walt Disney, Marlboro, Kelloggs, Tampax and Nintendo. It also handles 22 other brands in the top 100. |
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