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Sunday, 26 December 2004 |
Business |
News Business Features |
Park Avenue brand launched J. K. Helene Curtis Limited (JKHC), a leading player in the personal care business in India, launched its brand Park Avenue in Colombo. JKHC has entered into a Marketing and Distribution Agreement with Chemical Industries (Colombo) Limited (CIC), a Leading Distribution company in Sri Lanka for distribution of its brands. The Park Avenue brands will be made available at Leading retail outlets across the country. The brands will be supported through extensive Market Development Activities and Promotions. Established in 1964, J. K. Helene Curtis Limited is a part of the USD 310 million Raymond Group. JKHC's Brand Park Avenue Portfolio is designed to meet the aspirations of men and seeks to provide them with Grooming Solutions. Brand Park Avenue portfolio includes a range of Fragrances, Shaving Systems, Body Care and Hair Care products. Chemical Industries (Colombo) Limited represents International Brands of major MNCs and has strong infrastructure of dedicated Distributors and an experienced field force across Sri Lanka. |
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