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| Sunday, 27 February 2005 |
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| News Business Features Editorial
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SLIM awards 2005 - Focusing on the future The SLIM Awards 2005 organised by the Sri Lanka Institute of Marketing will be held on March 5 at the Sri Lanka Exhibition and Convention Centre for the 16th consecutive year with the theme "Focusing on the Future." Seventy-five percent of this year's net proceeds would be channelled to build a better Sri Lanka. "We have completed the official judging for both the Main Advertising and Integrated Marketing Communication categories which are the two main areas that SLIM entries usually judge" said Jagath Gamanayake, Chairman - SLIM Awards 2005, past President of Sri Lanka Institute of Marketing and at present the Head of Marketing at Lanka Orix Leasing Co, Rienzie Martinez, headed the judging panel this year. The main advertising category panel 2005 comprises Ms. Varuni Amunugama (joint MD, Triad Advertising), Ranil de Silva (MD, Leo Bernett), Mrs. Chandani Rajaratnam (ECD, JWT), Nilantha Bastian (Head of Sales, HSBC), Imal Fonseka (DGM- MAS Branding). The Integrated Marketing Communication category Mrs. Sandya Salgado (CEO, Ogilvy Outreach), Paddy Weerasekara (GM, 141 Bates Asia), Ameer Ahamed (MD, Art Box Advertising), Wisal Wickramaratne (Director/GM, Watawala Plantation), Rathika de Silva (CSR & Communication Manager-Holcim) and Fazla Rusli of Indonesia served as an International Judge for both panels. They have judged entries from 23 agencies under 14 categories, namely Food, Beverages, Personal Care, Household Care, Automotive, Entertainment and Leisure, Information Communication Technology, Office Automation/Business Education and Support Services, Aricultural/Building/Constructional/Industrial Equipments, Banking and Financial Services, Investments/Insurance and Real Estate, Corporate Social Responsibility/Public Services, Retail and Corporate Image under main advertising and nine categories namely Packaging and Designing, Consumer Trade Promotions, Interactive media, Transnational Advertising, Outdoor, Public Relations (External/Internal), Point of Sales Material, Event Marketing and Sponsorship under Integrated Marketing Communications. The culmination of the evening will be the awards for the Print Advertisement of the year March 5 the Radio Commercial of the year, TV Commercial of the Year and the highest of all accolades for the best Campaign of the year for creations during 2004. SLIM Awards 2005, in addition to advertising professionals, will also award marketers in recognition of the role they play today in marketing and communications. The tickets will be available at the SLIM office and can be obtained by calling Ramal on 4722522 or 5537340. |
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