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| Sunday, 17 July 2005 |
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Features |  |
| News Business Features Editorial
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Wild
Enchantment
Photographic poster on the Butterflies of Sri Lanka
Gehan, who believes the best way to ensure the long term success of education initiatives from the private sector is to underpin them with a business justification, expects publications such as these will help create awareness of the island's precious bio-diversity. |
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| Produced by Lake House |
A beautiful, high quality, large format poster, measuring a generous 86
cm x 57 cm, with photographic images of 57 species of butterflies published
by Jetwing Eco Holidays is out now at leading bookshops. The images are by
wildlife populariser, Gehan de Silva Wijeyratne. 
The poster is a prime example of how the tourism industry is taking its
responsibilities towards the environment seriously, and fills a gap in the
natural history literature on Sri Lanka. It is also seen as a stepping stone
towards providing a guide to the Butterflies of Sri Lanka, photographed
under wild conditions. 
Explaining how he got the idea for the poster, Gehan says, when he
visited the Nature Society of Singapore he received a poster published by
them. A keen wildlife photographer, he immediately saw the potential for
creating awareness of the diversity of the butterflies in Sri Lanka through
a similar photographic poster. 
Sri Lanka has 242 species of butterflies including a group of insects
known as the Skippers. A significant number are endemic although the species
considered as endemic vary from one author to another. 
