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"The Chartered Marketer", now established as a bi-annual publication with its October 2005 issue, has progressed from its original intentions of being a profile-maker for CIM Sri Lanka's Chartered Marketers to being a magazine that encompasses the CIM Sri Lanka Region, with contributions in this issue from a broader group of CIM members and CIM affiliates in India.

The aspiration for it to become Sri Lanka's specialist Marketing Magazine is quietly being achieved with quality articles addressing important national and industry issues and new trends in marketing, branding, communications and management drawn from a wide cross section of marketing thinkers, innovators and writers.

Apparel Marketing, becomes the key focus in this issue, with a cover story interview with industry innovator MAS Holdings' Chairman Mahesh Amalean and four complementary articles, which bring together some strategic thinking on this vital industry.

The other articles are on new developments and trends such as BPO, KPO and SMS and slightly older communication trends such as DM and PR, which will hopefully provoke Sri Lankan companies to move faster to leverage and benefit from these developments.

Retro-marketing, teen-marketing, national economic growth, leadership, media tracking of cricket and articles from CIM's financial, leisure, tea and retailing MIGs are found in this issue.

This issue highlights a further accolade for CIM Sri Lanka. Chairman of CIM Sri Lanka Suren Rajanathan points out that with many quality activities and achievements recorded at its 10th anniversary. It is appropriate that this year CIM Sri Lanka has won "The Best International Region" award conferred by The Chartered Institute of Marketing, UK for excellence in the management of a CIM region for 2004/2005.

The magazine is compiled and edited by Chartered Marketer Nimal Gunewardena. It is made available through supermarkets and distributed to all major companies, chambers, professional institutes and CIM members.

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