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| Sunday, 16 October 2005 |
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Business |  |
| News Business Features Editorial
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Akbar tea wins brand of the year award The Akbar Brand marketed by the Akbar Brothers Group of Companies was chosen for the International Brand of the Year Award for 2005 by the Sri Lanka Institute of Marketing at the awards ceremony held recently at Waters Edge. The award was received by Asgi Akbarally and the Brand Champion's Certificate by Hatim Akbarally, Directors of the Akbar Brothers Group of Companies. Eraj Wijesinghe, the Chief Guest in his keynote address said that Sri Lankan brands must adapt to the changes arising from globalisation. Last year, Akbar Brothers won the International Brand of the year award for their Alghazaleen Brand. With Alghazaleen and Akbar Brand commanding market leadership, Akbar Brothers is now positioned as Sri Lanka's largest marketer of Branded Pure Ceylon Tea Products. The Akbar Brand is marketed in over 70 countries. The Brand has recorded impressive growth during the last three years. The export volume of Akbars consumer packets and Tea Bags had increased by 300% since 2002 and the foreign exchange generation recorded an even greater growth of 420% since 2002. |
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