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| Sunday, 18 December 2005 |
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| News Business Features Editorial
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Slimline sets up Rs. 700m design facility Slimline (Pvt) Ltd, Pannala, the winner of all national productivity and quality awards and sports awards which caters to all the top retailers in the world has set up a design facility investing Rs. 700 million. Group Director MAS Holdings and Managing Director MAS Holdings/Sara Lee Courtaulds Joint venture cluster which includes Slimline, Unichela, Leisureline and Casualine Dian Gomes said that they are moving towards the one stop shop concept where the buyer gives the design and they supply the retailer or from the concept to the retailer everything is handled by them. In addition we have also started a backward retailer integrated project where the hooks and eyes, moulds and fabric needed to manufacture the brassiers and panties are produced by our associated companies. This has helped us to reduce the lead times and compete with countries such as China, he said. As the Managing Director of Slimline for eleven years he led a team of young talent to win the National Productivity Award and the Taiki Akimoto Award twice, the National Safety Award the Mast Industries International silver team of the year award and the international Willis Carroon award for Risk Management. This year the company beat the Sara Le worldwide record of 22 million hours without a single accident and bagged the prestigious Sara Lee President's award. Gomes has introduced a new corporate culture of competitiveness into the organisations he leads by introducing competitive sports. Slimline became the first mercantile company to win the National Boxing championship twice while the company's women's cricket team won the national championship for five consecutive years. They also became the country's National women's Rugby champions in 2003. Slimline (Pvt) Ltd was incorporated in December 1993 as a joint venture between Courtaulds Plc (now Sara Lee Courtaulds UK) MAST Industries USA and MAS Holdings (Sri Lanka). A premier apparel manufacturer in Sri Lanka today Slimline achieved a modest turnover of US$ 4.3 million with a staff of 700 employees in 1994. At present they have achieved tremendous growth with 6,000 staff and a turnover exceeding US$82 million last year. Slimline's key customers include internationally acclaimed brand names such as Victoria's Secret, Lane Bryant, Lerner, Marks and Spencer, Bhs, Debenhams and Next. Whilst specialising in the manufacture of intimate apparel (commonly known as lingerie). The company also produces leisurewear and sportswear. The primary markets of the company are the US and UK. The organisation has been awarded several local and international accolades including the Sara Lee Corporations safety award for achieving 22 million hours without any accidents(2004),quality award for outstanding performance and superior quality (1999) the national productivity award (1997,) NCE Export Awards (2003) John H. Bryan community Service Award (2004) and National Business Excellence Award (2004). SG |
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