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Superbrands, the independent authority which promotes the discipline of branding and pays tribute to exceptional brands, recently formed its Sri Lanka Brand Council to commence the evaluation, among approximately 650 shortlisted brands.

The Superbrands program is being implemented by Superbrands Lanka which was set up in October last year as the 51st country to be recognised for Superbrands listing. The program which began in the UK in 1994 is now being implemented in 55 countries.

The Head of the Superbrands Sri Lanka Council Eardley Perera, a pioneer in marketing education and a well respected strategic marketing consultant said, "a Superbrands rating will offer consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want and recognise and willing to pay a price premium for".

"We have selected our panel based on the expertise each member has in working with brands in the Sri Lanka market. They are all highly respected individuals coming from business and marketing related backgrounds. Each Council member truly is an unquestionable leader who has a significant standing within the industry and is highly rated by his/her peers. They are all senior people who have the experience and whose opinions are valued", Perera said.

The 16 members of the Council were profiled based on obtaining the right mix of people to provide different insights into brands. "As the process of brand selection is based on a panel, and not through consumers, it is vital that our panel had the experience and the right blend of knowledge and perspectives from which Sri Lanka's Superbrands would be selected", he said.

The corporate business heads included in the panel are Singer CEO Hemaka Amarasuriya and Dialog's Dr. Hans Wijesuriya, and those who have established highly successful business enterprises such as Mahesh Amalean of MAS, Hussain Eusufally of Hemas and Ashroff Omar of Brandix Apparel.

www.ceylincoproperties.com

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