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| Sunday, 29 January 2006 |
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Business |  |
| News Business Features Editorial
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'Target Media' to woo shoppers An innovative Marketing strategy "Target Media" has been launched to attract shoppers to products on display at supermarkets. The new strategy developed by Nelu's Advertising Services (Pvt) Ltd. will have a tremendous influence on buyers. Nelu's Director Marketing, Kevin de Fransz, told a press briefing in Colombo last week that the purpose is to generate consumer excitement on different brands displayed at supermarkets. He said brand wars are being waged on TV and over the radio, with the idea of selling products. A revolution has been created in the advertising sphere with the introduction of Target "Media". This was already being explored internationally and is often referred as the next killer application. It is a kind of brain washing, he said. Answering questions Fransz said that 17 inch TV screens will be displayed at strategic points at supermarkets to enable customers to view commercials with regard to products. This would influence buyers to purchase them. According to Fransz posters, cut-outs and banners on display at supermarkets were outdated that do not communicate with the buyers. "We have entered into a five-year agreement with a supermarket chain to instal such commercials," he said. Fernando said the company he formed in 1973 in a small way had grown over the years. Nelu's Target Media is the newest media that has received attention from corporate customers. The new media is based on the concept of having LCD As Players (TV Screens) placed at the point of purchase inside supermarkets. (JJ) |
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