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The American Apparel and Footwear Association (AAFA) has awarded A&E (American & Efird) Lanka, the excellence award for corporate social responsibility in the 'Preservation of the environment' category.

This award was presented at the AAFA 2006 annual meeting recently in Florida, USA. AAFA is the national trade association of the United States representing apparel, footwear and other sewn product companies and their suppliers.

Director/General Manager A&E Lanka Inthikab Muhajireen said 'While the entire A&E Lanka team is very proud and honoured to receive this recognition from the American Apparel and Footwear Association, we are equally proud to have achieved this distinction on behalf of our island nation'.

Throughout our history, the country's reputation as an ethical supplier has been paramount and we are very proud to uphold this value,' he said.

The obligation to preserve the environment arises not only from the country's commitment but also through the commitment of A&E Lanka's joint venture partners.

The parent company, Brandix Lanka Ltd, Sri Lanka's single largest exporter, is firmly committed to environmental protection, investing heavily in eco-friendly strategies to minimise any harmful effects our manufacturing processes may have on the environment.

American and Efird USA, one of the world's largest thread manufacturers, with operations in over 50 countries, ensures that all their global operations demonstrate environmental leadership through a strict adherence to global compliance and environmental standards.

Brandot International, led by Martin Trust, often known as the Guru of speed sourcing, has also had a tremendous influence in these efforts.

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