American Power Conversion in major expansion drive

American Power Conversion (India) (Pvt) Ltd is on a major expansion drive in Sri Lanka which includes opening a service office by the third quarter and at least holding one event per quarter to educate customers on new trends and technologies used in data centres.

Country General Manager APC (India) (Pvt) Ltd Pankaj Sharma said that the rationale for expansion is the huge potential we see in Sri Lanka in the IT sector. We want to be an active partner and contribute in the development.

Some of the plans in the pipeline are opening a service office during the third quarter, vertical focused training for Sri Lankan partners, form an APC enterprise user group, expansion on entry level channel and targeted marketing plan for enterprise business solutions.

At present we concentrate on enterprise accounts through our sole distributor Ingram Micro. We are an innovation based company and therefore the products launched in Sri Lanka are made specially to suit the requirements of Sri Lankans.

APC's InfraStruXure is on-demand architecture for Network-Critical Physical Infrastructure (NCPI). The InfraStruXure design, which integrates power, cooling, rack, management and services, allows the selection of standardised, modular components to create a customised solution.

This standardisation coupled with APC's web-based Build Out Tool enables an easily scalable architecture designed to meet changing needs and future expansion. This patent-pending approach provides increased availability, improved adaptability and speed of deployment as well as lowered total cost of ownership for IT environments - from wiring closets to computer rooms to data centres.

APC's corporate offices are in West Kingston, Rhode Island. The Company has sales offices throughout the world; manufacturing facilities in the US, Ireland, Switzerland, Denmark, Philippines, China, India and Brazil; and ships products to nearly 160 countries. In 2004, 50% of APC's revenue was in the Americas (North and Latin America), 32% were in Europe, the Middle East and Africa and 18% were in Asia. As of December 31, 2004, APC had approximately 6,455 full-time employees worldwide.