Anchor Newdale rewards best dealers

Fonterra Brands Lanka (Pvt) Ltd, a wholly owned subsidiary of New Zealand based Fonterra co-operative group awarded best performing dealers at a luncheon at the Galle Face Hotel recently.

One hundred and fifty five dealers were awarded return air tickets to Thailand and India in recognition of their performance with Anchor Newdale Brand. Nearly 300 more dealers won valuable gift vouchers worth Rs. 20,000 and over 4,000 won instant and other valuable gifts.

The Corporate Affairs Director of Fonterra, Chetiya Sri-Nammuni said that Anchor Newdale is Fonterra's flagship fresh dairy brand using 100% local milk, and has become Sri Lanka's largest selling yoghurt brand, as per the recently published LMRB Household Panel Survey.

Considering our vision to "Lead in Dairy" we are proud of our dealers who have continued to partner us to achieve market leadership in yet another dairy segment, he said.