Land Rover awarded 'Superbrand' status

Frontier Automotive, sole agents for Land Rover in Sri Lanka said that Land Rover has been awarded 'Superbrand' status.

'Land Rover - Discovery 3 has just been awarded the 'Best 4 x 4 Off Roader' for the second consecutive year", said CEO of Frontier Automotives, Sheran Fernando.

In Sri Lanka, Frontier Automotive has had considerable success and has captured an enviable segment of the SUV market, with Land Rover becoming increasingly popular among a wide cross section of society. "We have sold nearly 50 Discoveries", said Fernando.

The market had embraced the vehicle, and the Discovery 3 was now a common sight on our roads. A range of age groups have purchased the vehicle, stressing that its appeal cuts across gender, age and profession. The one common attribute of all the customers who purchased the vehicle is a strong idea of what they want, and an uncompromising quest for The Best.

"After all this not the only award the Discovery 3 has under its wheels. During its first model year the Discovery earned more than 20 industry awards, a record amount for any SUV in its introductory year. To date it has accoumulated more that 78 awards worldwide making the Discovery 3 the most awarded SUV to date".

According to CEO of Superbrands, Ruchi Goonewardene, the objective of the Superbrands judging exercise was to recognise those brands which have been successful in Sri Lanka by virtue of the strong emotional link which they have built with their consumers.

"To elaborate further on the nomination criteria, a superbrand is a brand that has established the finest reputation in its field. A superbrand is one of an elite group of brands that are perceived as having applied good branding practices which has led towards creating a lasting bond with the Sri Lankan consumer", said Goonewardene.