'Tigo' the new mobile experience here

Millicom International Cellular launched a successful new "3 A's" business strategy with the central themes of Affordability, Accessibility and Availability, through investments in network and distribution with the objectives of bringing cool and innovative products first in the market, addressing friends and family service needs and offering reliable business solutions.

"Today, the launch of Tigo, is the culmination of this process for Sri Lanka, and coincides with the major expansion of GSM network in 2006 undertaken by Celltel, which now covers all corners of the island, the successful introduction of E Pin/Reload making prepay services more affordable and the introduction of GPRS/Edge services," said CEO of Celltel Lanka Dumindra Ratnayaka at the Cinnamon Grand on Wednesday.

Millicom's Tigo brand, is now in 13 countries across Asia, Africa and South America - making Tigo a truly global brand.

He said "After more than a year of market investigation, consumer research and most importantly - of listening to the needs of mobile customers all over Sri Lanka - the launch of Tigo today, represents another step in the process of Tigo connecting people in ways that enable them to communicate how and when they want, and ultimately; to deliver the convenience in communication that people seek."

Ratnayaka said Tigo's introduction to Sri Lanka will provide a "new mobile experience" for current mobile users and those not yet using mobile phones, by providing improved access, greater availability and enhanced affordability of mobile services, via the aspirational brand Tigo.

The Tigo experience can be enjoyed with the "Tigo Power Sim", that allows one touch connection to the GPRS services through its menu, allowing customers to enter the exciting world of Value Added Services such as tones, wallpapers, animations" with the latest content and service features.

Two new tariff packages are available targeting both economy and high users, namely the "no validity" two minute incoming free package and the "incoming totally free package."

Celltel's existing customers can continue enjoying current services, and can use Tigo cards for reloading and or can change to the new Tigo tariff packages, by dialling a short code.

"Tigo products, services and communications are now being rolled out to all corners of Sri Lanka and will be delivered with the energy, innovation and ease of use that are defining characteristics of the Tigo brand," said Ratnayaka.

"In doing so we are determined to be, not just a part of your communication activities, instead, Tigo's ultimate ambition is to become as much a part of the Sri Lankan lifestyle - as we have become in many different and diverse communities around the world, Ratnayaka said.