'BITE 2007' to explore ME business potential

by Chanuka Mannapperuma

The Bahrain International Travel Expo (BITE) 2007, a leading travel and tourism exhibition will exploit the business potential in the Middle-East. Sisira Aberatne, Management Assistant Marketing of the Sri Lanka Tourist Board (SLTB) told the Sunday Observer, that the main objective in participating in the event was to target the lucrative market in Bahrain, a new destination in the region.

The BITE 2007 will take place for the third consecutive year from May 8-10 at the Bahrain International Exhibition Centre.

SLTB first participated in the event in 2005. He said that the BITE 2007 was a platform to highlight various aspects of tourism to expert in Bahrain, Saudi Arabia, Qatar and Kuwait. Therefore, the event is an opportunity to project Sri Lanka as a popular destination in the Asian region to the Arab world.

The event will be a platform to meet the 90 International MICE specialists comprising senior corporate executives and professional travel writers from the Gulf region in a one to one buyer seller session, he said. He said that the Sri Lankan delegation will be headed by Deputy Minister, Travel and Tourism, Faizer Musthafha.