Chevron Lubricants goes for global branding

by L. S. A. Wedarachchi

Caltex Lubricants Lanka Limited has changed its name to Chevron Lubricants Lanka Limited.

The move comes in the wake of a corporate decision to connect with the global branding and clarify the organisation's identity as a single, integrated global energy company. Chevron Lubricants Lanka Ltd will present a clear and unified presence in the global market place.

The Managing Director-CEO of Chevron Lubricants Lanka Ltd., Kishu Gomes speaking at a function in this connection at the Trans Asia Hotel, said that the change in the company name reflects that they are part of a fully integrated global energy company.

The US Ambassador to Sri Lanka Robert O Blake was the Chief Guest on the occasion. "Chevron operates in over 180 countries at every single stage of energy production from oil exploration, refining, Chemical Manufacturing and Power Generation to marketing and Sales of almost all petroleum based products fulfilling the needs of the customers around the world, he said.

As a business and as a member of the world community, we are committed to creating superior value for our stockholders, customers, partners, employees and the country in which we operate. The 13-year journey of Caltex Lubricants Lanka Ltd has delivered industry leading performance in Sri Lanka going well beyond the expectations of all. The value we have created for the country as a leading blue-chip company is ranked among the best.

We will continue to explore new opportunities to grow the business not limiting ourselves to past strategies and traditional norms. We seek and pursue smart, challenging opportunities that contribute to personal and business growth.

We are committed to excellence in everything we do, and we strive to continually improve. We are passionate about achieving results that exceed expectations of our own and those of others.

We conduct our business in a socially responsible and ethical manner. We respect law, protect the environment and benefit the communities. That's the foundation on which Chevron is built and here in Sri Lanka we have fully embraced those values and are guided by them.

Getting back to the change itself, the way we do business today will remain unchanged. However, the new identity will help us re-position the brands we market and make them more meaningful and valuable to our customers than ever before.

Under Chevron, learning and innovation are constants. We learn from the best in the world, innovate, share knowledge, and rapidly apply new ideas across the company and for customer benefit, he said.

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