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Sunday, 21 September 2008

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Machine operator more important than CEO - Arun Anand

A machine operator is more important to a company than the CEO, said CEO TDI Infrastructure Ltd., India, Arun Anand.

Mantra to sacrifice perks made profits

Anand related how he turned around a company when he was the CFO by talking to the clients, suppliers and union leaders. "The company did not have cash though we wanted to offer a VRS. Therefore, we offered Fixed deposit receipts with maturity periods ranging from 1-3 years and spoke to the union leaders. They agreed and we offered the VRS to 1,400 people while the remaining staff including the top management sacrificed the perks and privileges and barred everybody from getting salary increments. This mantra worked and we made profits within six months," said Anand.

Anand told a breakfast meeting organised by CIMA on the theme "From CFO to CEO", that if the CEO of a company takes leave it does not affect the company but if a machine operator takes leave it affects the whole production cycle.


Arun Anand

A CEO is a representative of the organisation who only attends meetings and is given everything to manage people.

The CEO has to listen to the CFO. He said a CEO is a surplus in the organisation and added that "if you are not a surplus then you are not successful and today the working life of a CEO is becoming shortened."

Anand who shared his experience said the journey to become a CFO was more difficult than the journey to become a CEO and today a CFO is closer to becoming a CEO.

"Today there are many jobs for CFOs as the global economy is going through a recession but in a booming economy be ready to become the CEO," said Anand.

In the past nobody thought that Indian companies would be in a position to buy European companies but we in developing countries have gone through the rut and therefore anything is possible for us in the developing world.

A CFO who is aspiring to become a CEO should be a strategic thinker and planner, eye for the top, visit customers and clients, get out from the comfort zone, focus on leadership development and training, build communication skills, generate and share bold ideas, help the sales team, volunteer for duty, build alliances and partnerships, join other boards, find a CEO mentor, groom a replacement CFO, prepare well for board interactions and have a road map, said Anand.

Unless a person has the appetite for risk he cannot become a CEO. Be bold and take risks.

Mistakes will be made down the road, be observant and learn from mistakes.

Patience, confidence and being realistic are necessary. It is necessary to plan the future and to be committed to the plan. Most importantly, empower the team and let them handle the job, said Anand.

The CFO is asked questions on number crunching but the CEO should be able to answer anything relating to the company.

Anand related how he turned around a company by talking to the clients, suppliers and union leaders. "The company did not have cash though we wanted to offer a VRS.

Therefore, we offered Fixed deposit receipts with maturity periods ranging from 1-3 years and spoke to the union leaders.

They agreed and we offered the VRS to 1,400 people while the remaining staff including the top management sacrificed the perks and privileges and barred everybody from getting salary increments.

This mantra worked and we made profits within six months," said Anand.

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