Triad's Api Wenuwen Api bags top advertising award

The Api Wenuwen Api campaign created by Triad resonated once again as the number 1 advertisement in the minds of Sri Lankans at the SLIM Nielsen People's Awards 2008.

The "Diriya Apata Pudana" advertisement was voted the Peoples Advertisement of the Year at the awards ceremony held on October 9. This was the second consecutive year that Triad walked away with the top advertising award for the year.

'Diriya Apata Pudana' formed the second stage of the Api Wenuwen Api campaign, calling for contributions from the public towards building homes for those fighting for our motherland.

The campaign has had an astounding response from Sri Lankans here and abroad. A member of the Triad Team said, "we are immensely proud to have been a stakeholder in the Api Wenuwen Api campaign; this was our way of humbly giving back to those who have given us so much. This award is proof of the patriotism and national-mindedness of Sri Lankans from all walks of life; the advertisement enabled them to connect emotionally with the sons and daughters defending our nation. It is evident in the response to the campaign that people have shared, integrated and participated in the communication to support, recognise and appreciate the armed forces, at this crucial juncture."

The campaign was created by Triad, adjudged No.1 for three consecutive years at National Awards, The Chillies. Peoples Awards is conducted by the Sri Lanka Institute of Marketing in association with Nielsen International to pick the country's most preferred personalities and brands. The awards are the result of extensive research carried out by Nielsen from January to May 2008.