'Six Runs' debuts at Odel

'Six Runs,' a label floated by fashion icon Otara Gunewardene for a range of 80 to 100 items including sports and casual wear and fun accessories, hit the shelves promising high quality products in the same way that six runs represents the maximum a batsman can score off a single delivery on the playing field.

Commencing with its own display section Sports Section at Odel's flagship store at Alexandra Place, 'Six Runs' plans to make its way in to all leading clothing outlets and malls in Sri Lanka and India in the months ahead said Team Manager for the new brand Ahamed Bary. Explaining the rationale behind the brand name, he said; "While product quality, pricing and distribution are key to its success, the name must find resonance in the target market.

We believe 'Six Runs' captures the thrill and buzz that people such as Sanath Jayasuriya have brought to the game and that the brand will spark even further interest in cricket."

The range will be extended to include jewellery and other accessories in the near future and the possibility of opening exclusive 'Six Runs' outlets in malls is being looked at, he said.