Hertz signs franchise agreement in Sri Lanka

At the launch, addressing the media, Managing Director, Hertz Sri Lanka, Mahen Kariyawasan (second from left). Others (from left) Li Wen Lo, Director Marketing, Hertz Asia Pacific, Wong Soon Hwa, Vice President/General Manager, Hertz Asia and Japan, and Desiree Premachandra, FlySmile, SriLankan Airlines. Pic by:Beverley Jansz

The Hertz Corporation (NYSE:HTZ), the world's largest general use car rental brand, has entered Sri Lanka with a multi-faceted approach in offering car rental with in the country. The company has signed a licensee agreement with Andrew the Car Rental Company Pte., Ltd., is working with Discover the world Marketing to handle international car rental reservations, and has joined forces with Sri Lankan Airlines' FlySmiLes frequent flyer program.

"In an effort to strengthen its business, Hertz has been strategically tapping into markets with solid growth potential and we're pleased to commence operations in SriLanka," commented Wong Soon Hwa, Hertz Vice President and General Manager, Asia and Japan, "We've embarked upon a three-pronged entry and believe the integrated approach empowers Hertz to fully maximize the Sri Lanka market's potential. Hertz is dedicated to this region and believes that our induction into the TTG Travel Awards Travel Hall of Fame is a testament to our commitment to excellence.