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Sunday, 16 August 2009

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Launch of Bogawantalawa distribution channel

Having a vision of aspiring to be the world's best tea growing and marketing company, Bogawantalawa Tea Estates Plc launched their first ever own distribution channel in the local market at the Salon Anthurium of Hotel Galadari on the July 31, 2009.

Addressing the gathering in that colourful event, the chief guest and the CEO of Bogawantalawa Tea Estates Plc, Sarath Fernado said Bogawantalawa is a marketing company owning prime tea estates, probably in the best valley for Ceylon tea, managing 14 large estates on 8000 hectares. Tea comes from the blessed and well-known Bogawantalawa valley is full bodied, rich in aroma and flavour over the many teas available in Sri Lankan market. He further explained that this uniqueness of Bogawantalawa products is because of the ideal climatic conditions, optimum elevation of 3000-5000 ft, ideal soil and terrain for tea, in addition to the knowledge and best practices of making the high quality tea came through generations to generations since 1869.

Head of Local Marketing Division, Nishantha Rajapakse, welcoming the participants said that it was a great leap forward from their previous operations which were confined to a production role and limited distribution through other distributing companies. With this islandwide distributor network and the young and dynamic sales team, he strongly believed that no sooner, every Sri Lankan can feel the real 'Taste of Ceylon Tea' of having the best.

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