Marketing education to the North

The SLIM Education Division recently formed an alliance with the Jaffna based IIS City Campus to provide marketing education to the people of the Northern province.

Under this partnership, students in the North will get the opportunity to chart a professional career path through the Preliminary Certificate in Marketing (PCM) leading upto graduate level studies, PG Diploma upto the MBA. This provides a comprehensive knowledge in both practice and theory with the ultimate opportunity to gain a well recognised professional qualification in marketing.

President SLIM Saliya Weerasekara said, "As Sri Lanka's national body of marketers, our aim is to consistently support people across all geographical barriers and provide them with opportunities in the marketing profession.

SLIM Education Division has already partnered many leading institutes and provides professional marketing education through 16 accredited Study Centres islandwide. Expanding to the North and East was thus a logical sequence to our vision.

The enthusiasm shown by Jaffna students has proved that the demand for marketing education in northern Sri Lanka is great. We undoubtedly owe it to the youth of our country to rebuild the nation".

Vice President SLIM in Charge of Education Thushara Perera said that with the opening up of the North and the Government's 'Uthuru Wasanthaya' programme, employment opportunities have arisen for the people of Jaffna. "A lot of corporates such as banks, and insurance companies have opened up branches in the North.

This, in turn, requires a large number of qualified persons. I am confident that young persons armed with a SLIM qualification thus have a greater chance with regard to meaningful employability". CEO of the IIS K. Vignesh said that the time is now opportune to give the youth of the North and East the same opportunities in marketing education enjoyed by their counterparts in the rest of the country.

"I am grateful to SLIM for creating this in valuable opportunity. With its excellent track record as the country's national body of marketers, I have no doubt that SLIM is the perfect choice for this partnership. The fact that among our educational partners are also Edexcel, UCSC, ACTOS, TVEC, ICBT and the Manipal University, is an endorsement of the standard of our Institute", he said.