Browns receives Superbrand status

Brown & Co. PLC achieved another milestone by acquiring Superbrand status in recognition for their market leadership in seven segments they operate in. Reputed for their quality, reliability, prestige and distinction in all operations Brown & Company has continued to introduce innovative products and services to the local market.

Speaking on this the CEO/Managing Director Murali Prakash said, We are pleased to have been recognized with this global award and in fact should thank all are stakeholders specially our customers for the trust they have placed in our Products and Services.

Very few organisations have been able to post significant sales growth during these turbulent times as we have done, let alone get through such situations.

The attempt to be different from the competition and clearly focus on channel strategy has brought increased market share in almost all key segments that we operate in.

He further stated that 'The growth in Market share of the segments have been achieved during a space of just two and a half years which is quite an achievement for any brand.

Further, the achievement of market leadership has been gained in seven diverse segments, which is not an easy task for any organisation. The main reason for such a turnaround has been the clear focus on customer centric services and solutions together with credible brand building activities carried out by the group.

The recruitment of specialized marketers to the company has also facilitated a number of innovative projects and strategies that have given us the edge in many sectors that we operate'.

The Browns group has also demonstrated that relevant and targeted communication and brand building does not need large budgets to achieve the following.

The in-house creative team has played a vital role together with the brand teams to facilitate the above achievements.

Tractors with 70% market share, is our fastest growing segment with the Brands Tafe and Sifang under our portfolio.

Prakash said, 'In the four wheel tractor segment, our market share for the year 2008 grew up to 68% and in the 2 wheel segment we now have a total share of over 33% in an otherwise highly fragmented market.

Our supremacy in the marine engine inboard sector continued. With world renowned brands Yanmar, Hino and Ashok Leyland, we hold over 65% of the market share.