Singer achieves 'Named Account' status with Microsoft

Microsoft Sri Lanka, announced recently that Singer Sri Lanka is now a 'Named account' with Microsoft, forging a new partnership with the retail conglomerate.

The benefits of being a Named Account are multi-fold, spurring Singer, now a major player in the PC market to enter into this arrangement with Microsoft.

As a Named Account, Singer has now stepped into the echelons of large multinationals that prefer this arrangement with Microsoft Sri Lanka for the numerous advantages it offers them. Singer's purchasing engagement too is similar in many ways to that of multinational PC manufacturers, and Microsoft has equal business terms for all accounts in this league.

This implies that Singer will transact directly with Microsoft to purchase licenses to attach their machines, which will streamline the company's software purchase and licensing requirements.

Hemaka Amarasuriya, Chairman of Singer said, Singer is a trusted brand name in Sri Lanka with a history of providing quality products and impeccable sales support for over 132 years to its consumers. The company's strength lies in its commitment to quality and its unfailing ability to know the pulse of the people. Microsoft is a globally reputed brand name - and the coming together of these two giant corporate entities is guaranteed to create confidence and influence the consumer's purchasing decision which will be based on trust and lifelong engagement.