Triad sweeps the board at Effies

Sri Lanka's top creative agency and three times Chillies winner storms Effie with 8 Awards for brand marketing success at the annual Effie Awards ceremony held recently.

This is the second consecutive year the awards are being held locally even though at present Effie celebrates effectiveness worldwide with the Global Effie, APAC Effie, Euro Effie, MENA Effie and forty other national Effie programs.

The awards are a global symbol of achievement that recognizes all forms of marketing communication that contribute to a brand's success, honouring communication ideas that produce outstanding results for clients. A panel of judges comprising industry leaders evaluate the impact of communication campaigns which have successfully generated sales, revenue and surpassed targets set.

The 8 Effie Awards received by Triad included a Silver Effie for the Sri Lanka Army Seva Vanitha 'Senehasa' campaign in the Non Profit/Public Service category together with 7 Bronze Effies - 2 once again in the Non Profit/Public Service category for the Ministry of Defence 'Api Venuwen Api Vemu' and the Sri Lanka Navy 'Proud to be in the Navy' campaigns, 2 in the Financial Services category for People's Bank 'Say YES to Life' and Sampath Bank 'Kalin Cash' campaigns, 1 for Seylan Bank Crisis Management in the Corporate Reputation/Professional Services category, 1 for the launch of Laugfs Oil in the Automotive Related Products category and 1 for Keells Super 'Lower than the Lowest Price' campaign in the Retail Store category.

These Effie Award wins are the latest in numerous prestigious advertising industry awards that Triad has received over the years - including being adjudged best agency for three consecutive years at Chillies, Triad also boasts of being the first ever Grand Prix agency in 2009.

In addition, at an international level, they also won the first medal at AdFest in 2008 and this year produced a finalist at Cannes Lions Advertising Festival, together with Silver medalists at the Young Spikes Asia Competition held in Singapore - further strengthening their credo of 'Sri Lanka Can'.

Now, with the Effie Awards 2009 win, Triad stands stronger than ever to meet the challenges of 2010, retaining its leadership and offering brand centric, consumer driven, locally relevant communication ideas.

According to the Effie's jury, the most important criteria for judging advertising in the eye of the marketer is effectiveness.

With many landmark communications to its credit, Triad prides itself for providing creative solutions to solve a brand's problem or optimize on an opportunity. Basing its ideas on insights and market truths, the Triad team sees great potential for brand communications in Sri Lanka.

For Triad, this outstanding win at the Effie Awards highlights the significance that the marketing industry is placing on their brand experience.

To them Effies is an outstanding achievement which clearly demonstrates teamwork between the agency and the client.