NDB wins Silver Award at Effies 2009

NDB Bank won the Silver Award in the Financial Services category; for the Badu Malla campaign carried out in 2008 for its creative effectiveness.

This year's Effie's had 24 categories open for awards and nominations were received for 15 categories; out of which only 2 Silver Awards were presented.

The Effie Award's recognize and pay tribute to the most effective marketing communications practices in the world. There are 40 national Effie Award programmes worldwide, 3 regional programmes and the Global Effie Award.

The Sri Lanka Institute of Marketing (SLIM) in partnership with Sri Lanka's Advertising body the 4A's held the Effie Awards in Sri Lanka this year, honouring the most significant achievements in marketing communications and the idea that worked.

This achievement is a result of an integrated campaign conducted in collaboration with Ogilvy Advertising and ground activations; supported by a tremendous contribution made by all functions / departments of the Bank. Commenting on this award, Indrajit Wickramasingha, Vice President Retail Banking and Marketing stated, 'at NDB Bank we believe in changing lives everyday and this promotion offered us an opportunity to make a difference in customers life, through a chance to win household groceries for a period of six months'. He further stated that 'NDB Bank is proud to have received this award, and was able to do so by offering this innovative yet timely and relevant promotion to the consumer in the form of the Badu Malla campaign. We believe this was a key driver for its success'.

Today, NDB Bank is one of the fastest growing banks in the country with NDB Group having regional operations in Maldives and Bangladesh.