Silvers for Ogilvy

The Ogilvy group walked away with two of the three silver awards presented at the Effies 2009, the premier awards ceremony that recognizes creative effectiveness. Ogilvy Advertising bagged a Primary Agency Silver award and Ogilvy Media won a Secondary Agency Silver award for the 'Good things come in small packages' campaign for NDB bank.

Ogilvy also won three Bronze awards at this year's Effies, which notably did not see any Gold awards being presented.

Speaking on the win, Chairman of Phoenix Ogilvy Irvin Weerackody said 'There is only one measure to judge how well a brand has performed in the market, and that is effectiveness or the results.

In that sense the market is both judge and jury of effectiveness.' He added 'We sell or else'. This is an old mantra but this is also the new reality. We are happy we have achieved results for our brands.'

Commenting on the Silver award won for the 'Good things come in small packages' campaign, Vice President and Head of NDB Bank's Retail Banking and Marketing Indrajit Wickramasinghe said, 'Ogilvy has been the communications partner of NDB for over a decade.