Maliban goes stronger on nutritional needs
Maliban Milk Products (Pvt) Ltd. launched a series of new products
recently, namely Vitagen, Maliban Hi-Cal, Maliban 1+ and Maliban
Non-fat, to the consumer market here in Sri Lanka.
A countrywide, lavish distribution except in the Northern peninsula
of all these products have been ensured by the efficient network of
distribution.
Head of Sales and Marketing, Maliban Milk Products (Pvt) Ltd Nalinda
Jayamanne proudly states that with the addition of these new brands to
their portfolio; they are now in a strong position to cater to all
nutritional needs of the Sri Lankan consumer.
Vitagen, a vanilla favoured milk formulate, enriched with vitamins
and minerals is versatile and simple to use as a meal replacement as
well as a nutritional supplement.
It boosts nutrient intake without increasing food volume and provides
additional energy, protein, vitamins and minerals.
Vitagen is available in 400g cans and sachets of 30 grams as well;
thus increasing the affordability by consumers of all the segments of
the country.
At present Vitagen is available at pharmacies, supermarkets and
retail shops near hospitals in the country except in the North. Maliban
Milk products (Pvt) Ltd has also introduced Maliban Kiri 1+ for kids
between one to three years understanding the true needs of the growing
child.
Addressing the specialised needs of many; Maliban Milk Products (Pvt)
Ltd, introduced Maliban Hi-Cal Milk Powder, two variants of Maliban
Hi-cal, i.e. Hi-cal full cream and Hi-Cal Non-fat are available in order
to meet varying needs of the consumer.
Maliban Hig-Cal is mainly fortified with high content o Calcium and
Vitamin D3.
The source of Calcium supplied in Hi-Cal is the best in the market.
Maliban also has a separate brand of non-fat milk powder Maliban
Slender. Maliban Slender also offers low glycemic index which opens the
usage to diabetics and non-diabetics alike.
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