'Life Insurance Week' by Ceylinco Life

'Life Insurance Week' initiated by Ceylinco Life, which plays a keyrole in educating the public on the importance of life insurance, is to be held for the third time this year.

Launched as a continuation of the life insurance leader's efforts to expand the size of the market, the 'Life Insurance Week' will be observed from February 11-17. As in previous years, it is preceded by a focused, generic media campaign now under way, and will comprise a series of interactive events in all parts of the country.

"The first step to obtaining protection through life insurance is understanding its necessity and importance. An interactive activity on a national scale like 'Life Insurance Week' has been found to be an effective method to educate the public and to build public confidence in life insurance," Ceylinco Life Deputy Chairman R. Renganathan said. "As the country's life insurance leader, we are committed to play the lead role in expanding the market and extending its protection to many more families," he added. The build-up to the 'Life Insurance Week' began on February 1 with a media campaign featuring the need for Life insurance.

Prior to the commencement of the Life Insurance Week, Ceylinco Life's sales personnel will visit schools in their respective areas and brief teachers and parents at a specially set up get-together in order to educate them on the importance of life insurance. Simultaneously, all Ceylinco Life branches will conduct programs to educate the public on the same subject. During the 'Life Insurance Week', the company will conduct public awareness programs in 31 towns and cities, including distant towns such as Valachchenai, Kantale and Ampara.