Brandix and Q&E offer 'Water in Vessels'

In the midst of the seasonal deluge of cliched standard-issue calendars, the thoughtful, informative, and visually arresting approach taken by Q&E Advertising towards the Brandix 2010 calendar is refreshing and inspiring.

Entitled "Water in Vessels", the calendar is the second in a series that began with the 2009 Brandix calendar, "Reflections of Water," and takes a deeper look at the simple yet elegant, unassuming yet ingenious vessels that form such a vital part of our relationship with water beautifully crafted by Q&E's Art Director Nishantha Gammuduwatte, the calendar represents a labour of love for Creative Director Taya Diaz, whose bottomless thirst for Sri Lankan history and culture was given full expression.

Capturing humble containers, structures, and utensils such as the Kotalaya, the Pae Thatiya, and the Ura Keta, "Water in Vessels" examines our reverential attitude towards our most precious liquid resource.

Q&E's Taya Diaz noted that the wisdom of our forefathers was especially prescient given our current approach to managing water.

The partnership forged between Q&E Advertising and Brandix was initiated in 2008 in order to both highlight the apparel giant's CSR thrust of water preservation as well as to allow Q&E Advertising to further its goal of unearthing Sri Lankan culture in its work.