New CEO at Total Media Direction

Shivanka De Zoysa has been appointed as the new CEO at Total Media Direction (TMD), the Media outfit of the TAL Group.

Shivanka De Zoysa

He has returned to Sri Lanka after an eight year stint of working in the South Pacific.

"Using my knowledge and experience in Marketing, Finance and IT over many years, I planned to transform TMD to a new level of operations", he says.

A member of the Chartered Institute of Marketing (UK), he also has a MBA from the Post Graduate Institute of Management (PIM) in the University of Sri Jayewardenepura. He had his grounding at Ceylon Tobacco Company and has hold senior management positions at Shaw Wallace and Hedges, Aitken Spence Group and Richard Peiris and Company.

His experience transcends the FMCG, Consumer Durables and the Service industries both in Sri Lanka and overseas.

In addition to his experience in the South Pacific, he has also accumulated over five years of experience in the airline industry through his employment at DNATA/Emirates Group in Dubai.

Looking at the Sri Lankan economy, he is confident that there will be significant growth during the next few years and says, "that is one of the reasons I decided to relocate myself in Sri Lanka".

TMD operates in all media related activities including media planning, media buying, and PR activities connected with media.

They maintain a close rapport with all media agencies in a bid to get the best deal for the client.

In the recent past, the TAL Group has undergone significant changes through the association with the Omnicom Group of Companies which is a leading multinational advertising and media corporate. This has resulted in the setting up of the TBWA\TAL and BBDO SWARA advertising agencies as independent companies within the TAL Group.