At the Mobile World Congress Mobile Campaign:

Mobitel support ‘1GOAL: Education for All’

Queen Rania of Jordan, Aaron Mokoena South Africa’s football captain, Joan Laporta President of FC Barcelona and Robert Conway CEO GSMA, united with CEOs from founding operators that serve over 1 billion people to announce the world’s largest ever cause-related campaign ‘1GOAL: Education for All’.

Queen Rania Al Abdullah of Jordan joined the GSMA today to announce the 1GOAL: Education for All mobile campaign, the world’s largest cause-related campaign ever undertaken. 1GOAL is an initiative to ensure that every child in the world has the opportunity to go to school by 2015.

Today, 72 million children in the world are denied that chance, and do not have access to basic primary education.

Operators from across the mobile world have joined forces with global football stars, the football world and FIFA, along with educational champions, charities and campaigners to support 1GOAL a legacy of the FIFA Football World Cup 2010 - to give all children in the world, the chance in life an education brings.

Operators serving more than one billion mobile users will deliver an international mobile communications campaign of unprecedented reach that combines the platform of the world’s biggest sporting occasion with the world’s largest medium, to harness public support for 1GOAL.

From the GSMA’s Board, founding operator supporters of the mobile campaign include: AT&T Wireless, Axiata Group Berhad, Bharti-Airtel, Hutchison 3 Group, KT, MTN, NTT DOCOMO Inc, Orascom, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, Vimplecom and Zain Group. Additionally, operators including Batelco Group of the Middle East, CSL of Hong Kong, Mobitel of Sri Lanka and Umniah of Jordan have joined the 1GOAL mobile campaign in recent days. The campaign provides the platform for millions of citizens globally, to show their support for 1GOAL. It launches on April 20th and runs up til the World Cup final in South Africa on July 11.

We are grateful for the GSMA’s leadership and partnership in creating this campaign,’ said Her Majesty, Queen Rania a “l Abdullah of Jordan, Co-founder and Co-Chair of the 1GOAL initiative. I want to thank each and every one of you here today who has joined the 1GOAL team and who will reach out to subscribers with a message, an app, or a widget.

1GOAL is about people-power’ the largest ever, never-before-done, cause-related campaign of its kind. And I hope that those of you in the mobile ecosystem who have not done so, will join up and sign up before our kick-off in April.

“Our board has recognised the role, responsibility and reach of mobile in harnessing global support for universal education, a critical part of the UN’s mission to eliminate world poverty, said Rob Conway, CEO and Member of the Board of the GSMA. As a result, today we announce a collaborative campaign that is unprecedented in our industry, utilising the scale of the world’s largest medium to make a real difference to the future for millions of children in the world.

As the South African football team captain and on behalf of my team and the children of Africa, thank you to the worldwide mobile team that has signed up so far to support 1GOAL,” said Aaron Mokoena.

“This will be the year that the mobile fraternity and football joined hands for the greatest of events, and the greatest of causes; Education for all.” World leaders are meeting during 2010 to discuss their ongoing commitments to education for all and the 1GOAL mobile campaign will enable tens of millions of people to let those leaders know that education for all can help end world poverty.