HSBC connects customers to the world with 'HSBC Advance'

Left to right: Thanuja Gunasekera, Senior Manager HSBC Advance, Strategic Business Analysis and Development, Charitha Subasinghe, CEO Jay Kay Marketing (the first HSBC Advance customer) receiving the token from Nick Nicolaou, CEO of HSBC Sri Lanka and the Maldives along with Sarit Wijeyakoon, Head of Personal Financial Service, HSBC, in the presence of Nilantha Bastian, Head of Marketing, Group Communications and Corporate Sustainability, HSBC.

HSBC launched a new global personal banking proposition targeting the mid market customer segment in Sri Lanka. HSBC Advance offers aspirational and financially progressive customers a simple, interactive and efficient banking product to gain better control of their future.

HSBC Sri Lanka is the fourth country in Asia to offer this superior service to its customers, after Hongkong, Taiwan and Indonesia. The product is soon to be offered in 39 other countries around the world.

HSBC Advance is designed to support the evolving financial ambitions of over 150 million individuals globally.

HSBC Advance customers will benefit from an integrated financial services platform that will offer them global recognition and a range of global services, convenient banking, protection plans and wealth maximizing opportunities. Sarit Wijeyekoon, Head of Personal Financial Services, HSBC Sri Lanka said "HSBC Advance will position our customers with greater financial freedom, where they have the benefit of a clear view and guided control of their financial journey.

It will also help customers build a secure financial foundation and gain the confidence to broaden and explore their financial horizons."