Sunsilk’s hair-raising expertise!
by Nilma Dole
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Mauro Freire |
In Sri Lanka, not only is
Sunsilk a household name but is trusted by countless of women (and
nowadays men) to fashion their hair into a masterpiece at an affordable
cost. The philosophy behind the ‘Life Can’t Wait’ campaign was for girls
to take positive steps in gaining better control of their lives with a
motto revolved around “Hair On = Life On”.
Madonna, Shakira and Marilyn Monroe, Delta Goodrem, Philippines’
Popstar Princess Sarah Geronimo and actress and former Miss World
Priyanka Chopra have stood by Sunsilk to make hair care a number one
priority in any girls’ life.
Meet the experts:
Dr Francesca Fusco for the “Hairfall” variant
Dr Fusco a New York Medical College graduate who was trained in
dermatology at Westchester Medical Center has been an expert on hair
scalp. She has been practising dermatology in New York since 1989 and
ties up with Sunsilk to prevent hair loss with the sensational “Sunsilk
Hair Fall Solution”.
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Jamal Hammadi |
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Thomas Taw |
Jamal Hammadi for Black Shine
Absolutely no stranger to the hair limelight, Hammadi has his own
product range Hamadi which has organic substances that make hair
fabulous. Jamal Hammadi is world renowned for creating sensuous and
glamourous looks. His solid hair care reputation and his emphasis on
simple hair conditioning tips has placed him in the top of hair experts
amongst the fashiontable elite. Likewise, Jamal has also toured
worldwide with top celebrities and the best fashion designers to make
hair waves internationally.
Rita Hazan for Vibrant Colour
In a span of a few years, New York born Rita Hazan climbed the hair
care ladder to make her mark as a popular and internationally-known hair
colourist. Rita has set beauty fashion and has given celebrities a
makeover. A blend of rock and roll to the vintage glamour has driven the
success of Rita’s color selections. “The most important factor is their
personality” Rita says. “You don’t want your hair to ‘wear’ you—you want
to have hair that complements your skin, your eyes—hair that really
reflects who you are.”
Teddy Charles for Sunsilk’s Plumped Up Volume
Teddy Charles signifies the true art of ‘Big Hair’. Ever since he was
a teenager, he has been creating sensational styles whilst forming good
and long-standing partnerships. Working with international photographers
and a whole host of celebrities including Heroes hottie Hayden
Panettiere, he brings volume and bounce to the Sunsilk brand.
Thomas Taw for Damage Reconstruction
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Teddy Charles |
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Ouidad |
Ever since he was 15 years, Tom always ran fingers through other
people’s hair. Tom’s talents have since taken him around the world and
in 2007, Tom opened his Bobsoho. This was the place where he manages to
develop and nurture hairdressing. Tom believes in enhancing the hair’s
natural beauty, rather than disguising it with chemical substances and
believes that conditioning is the key to beautiful hair.
Yuko Yamashita for Perfect Straight
YUKO is christened after Yuko Yamashita, founder, Chief Executive
Officer who is also a hair beautician, lecturer and the inspiration
behind the YUKO brand. Her passion is about looking for ways to control
problem hair without compromising hair health, achieved through her
collaboration with Phi-ten researchers in the development of the
renowned YUKO Hair Straightening system.
The Queen of Curl, Ouidad for Defined Curls
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Yuko Yamashita |
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Rita Hazan |
Ouidad has said: “I believe curly hair is the most beautiful hair and
I want you to love your hair everyday.” Ouidad is an internationally
recognized stylist, salon owner, mother, author and global educator. In
1984, as the pioneer of the curly hair industry, she opened the first
salon in the country to target predominantly the curly hair segment. She
hasn’t looked back with her trademarked cutting and styling techniques
specialising in a line of award winning products which have taken the
curly world by storm.
Mauro Freire for Silky Gloss & Shine
Brazil’s top hair care expert, has his own hybrid
salon/spa/boutique/bar that provides all possible varieties of
pampering, from a stylish cut by Mauro Freire himself (a renowned
hairdresser) to manicures and mixed drinks. Mauro Freire has styled
celebrity hair in an exclusive way to make it glamourous. |
